'If we fail, everybody will think that I’m an idiot!'
Retail is our first industry to step into the market. Our product is not technically complicated, so we hope to sell it quickly and easily. At the moment I have to decide for one of two versions of the product. The problem is that I don’t know what fits better and what is better for the consumer. It really is an important to make a decision though, because we have to build a prototype, create a video and start our cr